12 Actionable Strategies to Promote Your Training Events


You are an expert in your industry! Have you considered offering training to your existing clients and prospective customers? If you don’t have a formal training offering, there are a number of reasons you should consider offering training. Here are just a few: Generate additional revenue — training can be very lucrative! Demonstrate thought leadership in your […]

Everything You Ever Wanted to Know About Online Reviews

Online Reviews

Why are Positive reviews important? Reviews, positive or negative, have a multifaceted impact on what happens with people who read your webpage and with how easy your webpage is to find in search results. Websites are not just about content and keywords these days. You have to take a human approach regarding every possible aspect […]

The Inbound Marketing Process: Get Found, Convert, Analyze


The Inbound Marketing Process is a very powerful permission-based marketing strategy that is highly effective for businesses utilizing online marketing. Inbound marketing has earned the attention of your prospect, where outbound marketing, such as print ads, billboards, direct mail, radio, TV, has not and is coined “interruption marketing”. Interruption marketing is no longer effective and your […]

Pinterest: 11 Ways to Leverage for Business Marketing


Many of you have heard of Pinterest and may be wondering how this social network can be leveraged for your business. I too had some intense curiosity and have since begun to realize the vast amount of capabilities of this network for engaging your target audience and driving traffic to your website. In fact, some […]

8 Indisputable Reasons To Use Twitter for Business Marketing


Twitter started in 2006 and since has expanded to 200 million users and 1.6 billion searches per day. It’s an ideal social media tool for business owners to connect with their customers in real-time, a huge asset to customer satisfaction. However, many business owners find Twitter to be somewhat complex when first approached. Twitter also […]

Facebook Subscription Button on Personal Profiles


2 Benefits of the Facebook Subscription Button You may have noticed the “Subscriptions” link under your profile picture. This new feature allows Facebook users to be able to ‘subscribe’ to other’s updates without even having to be their friend. This will help those who have capped out their friend limit at 5,000. Also, more importantly, […]

What is keyword research and why should I bother?


The “why”of keyword research You have a small business website for a reason, right? To attract customers and win business. But what good is a business website if no one ever sees it? For any website to be successful it must generate traffic. There are many potential traffic sources available (email, social media, and YouTube […]

Facebook News Feed Optimization: 3 Tips On How To Get Your Updates Into Your Target Users News Feeds


Ever wonder if your status updates are even being seen by others in your network? That is a topic that I investigated for my own purposes and came up with a wealth of information I felt every business page admin should know about. Many Facebook users don’t even know that when you view your news […]

4 Reasons To Claim Your Local Business Listing on the Web


Remember the yellow pages not too long ago, when nearly every business could be found all in one place? Well, now we have online yellow pages, in a sense. If your business does not have a website, isn’t active on social media, and you aren’t listed in any directories, then you are virtually non-existent on […]

6 Compelling Reasons Your Business Needs A Blog


We all know that social media is all the rage for businesses to connect with their existing customers, meet new customers and give value to your connections. A great addition to being active on the social sites is having a central hub for all your communication, which is a business blog. Having a presence on […]

Are You LinkedIn? Learn How To Leverage This Powerful Marketing Platform for Your Business


LinkedIn is a social community, but unlike Facebook, it is a network of professionals. It is a great place for professionals to promote themselves as well as their companies or personal business. In addition, it is a great platform to connect with customers, prospects and industry thought leaders. LinkedIn is an excellent place to generate […]

16 Compelling Reasons Why Your Business Needs To Have A Social Presence Online


So what’s all the buzz about? Facebook, Twitter, LinkedIn, YouTube…oh my! It can make any business owner dizzy, frustrated and downright freaked out, especially when they see a competitor bedazzled all over social media sites. Well I’ve comprised 16 compelling reasons why your business needs a social presence, and honestly you need this presence like […]

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