Why should your business have a fan page?
Well, first off Facebook is the 2nd most trafficked website in the world according to Alexa and Compete. Facebook has 500 million active users, 150 million of those active users are currently using Facebook via mobile devices and the average American spends 7 hours per week on Facebook according to a recent Neilson report.
That combined with poor ROI on traditional marketing methods is reason enough to consider having a Facebook business fan page.
The advantages of engaging with existing fans and new fans is something that can be easily accomplished on a Facebook fan page, when done right.
Here are 9 examples of business fan pages who have nailed the Facebook fan page concept effectively. They are engaging with their audience and bringing in new business because of it.
1. ChickfilA
Starts off as the menu as their landing page with clickable images and text to their actual website. If you are a brick and mortar business it’s a good idea to have a store locator widget, like ChikfilA does here.
2. Russ Robinson Photography
There is a clear call to action the minute non-fans land on the page, plus the owner has added in a 10% coupon incentive for liking the page. He also has a “Share Us!” tab which easily allows for the user to invite their friends to like your page as well. Also notice the Foursquare tab Place Widget. It shows an actual map and address to his studio. Russ also spotlights his work and creates promotions based on fan feedback.
The feature I think is great on this site is the tab called “Guy’s Guide To Flowers”. Through Facebook insights you are able to get demographics on visitors to the page, obviously more men were visiting the site and 1- 800 – Flowers had a great idea providing this male specific how-to tab. They also do a great job of encouraging fans to comment, give their thoughts, ideas and feedback. If you are an eCommerce store you can integrate that into your fan page as they did here in their Facebook shoplet via Alvenda.
4. Kampgrounds of America (KOA)
Again, a great call to action landing page is visible to all non-fans of the site. You only have a few seconds to get someone’s attention, you want them to click that like button before they leave and may never find you again. KOA also have an Involver Facebook app that shares all their other location-based fan pages. This fan page also offers a YouTube tab with fan videos of family camping trips. Also they incorporate fan camping photos at area KOA Campgrounds.
5. Intel
Great use of promotions and contest that engage fans and keep them coming back. The Facebook Wildfire app is a great for running contests. Intel will sometimes interview their employees and have them explain the quality of the products they create.
Great landing tab for non-fans promoting their birthday subs. They have their other social sites prevalent and share button obvious at the top. Anything you can do to make it easy for someone to share and connect will dramatically increase their chances of doing just that. They do a good job of engaging fans in the Notes tab where they ask their fans opinions and include exclusive offers.
7. Ritz-Carlton
The landing tab for non-fans immerses them into their various amazing resorts and services by using beautiful photography. Another way of engaging their fans is by sharing interesting location-based resort factoids creating stories.
8. Teavana
The non-fan landing tab has the like button visible and obvious as well as the great benefits of their products which in itself will help to immediately engage the user. There are obvious links to their other social sites. They also add some social proof by displaying photos of famous people that like their page. A great way to engage their fans is by a Tea of The Week tab along with a What’s In Your Cup tab where fans send in their photos and can win a contest.
Hopefully you have gained some great insight and tips on how to create or spruce up your Facebook fan page. Bee Social has Facebook fan page customization services that can help bring out the best in your business and engage your fans. You can learn more on our Services tab.
Just remember these pointers when you create your Facebook fan page:
- choose a strategy that fits your brand
- create multiple custom tabs to highlight your products/services
- ask interesting and fun questions
- try to create an experience for your audience-spread your passion about your brand
- make it fun with activities, polls, and contests that will keep your fans coming back
- use video
- take risks-you can always go back and change it
- always, always publish great content that offers value
What are some fan pages that you have found to be particularly engaging? What apps or widgets did they have that made it work better?
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To Your Social Success,
