Hopefully your business has a blog which would be the next logical step to send them to learn more about your business and it’s industry. (Learn 16 Compelling Reasons Why Your Business Needs A Blog). Once they’ve landed on your blog, it’s time to capture your follower’s contact information to further build on the relationship and give this more dedicated following personal attention.
This is done via an opt-in or web form on your website or blog. They will be agreeing to receive emails from you via an email autoresponder system. You now have a captive interested audience receiving automated newsletters and broadcast messages via their email inbox. Perfect opportunity to continue to build and solidify your relationship and create long-lasting returning customers.
Email marketing is a great asset to your company. It creates another consistent touch point with your customers and admirers. You want to always stay fresh on their mind, but at the same time provide value. It will also help to get customers to come back to your website as well as keep them up to date on new products and special offers, coupons or events in a very cost-effective way.
So what can an autoresponder system do for your business?
Autoresponder Messages-this is a series of emails that are pre-written and scheduled to be sent out at certain intervals to all new subscribers.
So for example, if you are a realtor, you could give out a series of 10 informational emails (spaced out every week or every other week) on your best insider’s secrets to home buying and home selling. These emails could consist of an interview with a home inspector, a before and after demonstration with a home stager, a blog post on getting your ready home before you put it on the market, etc.
I call it the bait that keeps your subscriber subscribed. It should be 100% pure value and very little business product or service promotion. You want them to be blown away with the value you are giving for free.
Newsletter Messages-this is the monthly, semi-monthly or quarterly email that shares your latest specials and offers, new products or services, seasonal information pertaining to your business or industry and other valuable information.
For example: a snow plowing/lawn maintenance business could have a September newsletter reminding their customers about autumn lawn fertilization by offering them a coupon for this service or on fertilizer, along with why autumn lawn fertilization is important. They could also include their new fall/winter hours and snow plowing rates. Including photos of your business or employees with a short bio could add another personal touch.
Custom Web Forms and Email Templates-a good email autoresponder system will provide you with multiple templates to customize and brand the look of your emails and web forms.
Performance Tracking and Subscriber Segmenting-another advantage of a quality email marketing software is that it will provide analytics to track what your subscribers are clicking on which you can then use this information to send more relevant messages to certain segments of your subscriber list. This will help you know what’s working and what’s not working so you can keep your content relevant to what your subscribers are most interested in.
I use and love Aweber. It is a very popular email marketing service with a very impressive email deliverability rate, plus they have step-by-step video tutorials and easy to follow metrics. If you want to learn more or trial it for one month for only $1.00, just click here——> Aweber Email Marketing Software.
Here are some recent blog posts from Aweber:
If you are interested in Bee Social helping you with your email marketing management, visit our Email Marketing Management services page.
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