Reputation Management is the response to reputation damaging information. Bad postings, negative feedback in blogs, horrible testimonials in popular forums, unrealistic scam allegations, and product reviews are all examples of negative reputation influencers. If not corrected or dealt with, in a matter of days it can severely damage a reputation that took decades to build.
We take Reputation Management seriously at Bee Social, LLC and have several different tools that we use to monitor forums, blog postings and comments, social media sites, consumer complaint sites, consumer review sites, etc. We continually research which are the best monitoring tools available.
We will work with you to help you decide which keywords we should be monitoring for you. Most of the time it will be the business owner’s name, the business name, individual products, individual services, your website, your competitor’s name, the business twitter name, YouTube channel name, etc.
We will also work with you to develop a plan if and when something negative were to happen.
We will alert you to anything negative as soon as it happens. We will run daily checks (7 days per week) of the keywords that we have collectively decided on and we will update the keywords and add to them as needed.
If damage has been done, we move quickly and either allow you to intervene, or we will intervene on your behalf, according to a pre-designed plan of action and continue to monitor and/or engage in the conversation for you.
For an additional cost, our preferred partner, Inspiration Studio Designs, will bury the negative comment or review so it is not easily found in the search engines. They will work diligently using SEO techniques that will preserve your good reputation. We can promptly connect you with the experts in the event that something very damaging has occurred, they can then give you a quote for this service at that time.
Here is what you can expect:
Full Media Monitoring
- Monitoring of mainstream media on all major search engines-such as Blogs, social networks (including Facebook and Twitter), forums, newspaper articles, magazines, images and videos.
- Monitoring of several different Consumer Complaint websites such as http://RipOffReports.com, http://Complaints.com, http://TheSqueakyWheel.com, etc.
- Monitoring of Location-Based websites including Yelp, Google Places, Yahoo Local, Bing Local Listing, Best of the Web, Hot Frog and Insider Pages, this list continues to grow as new sites evolve. Learn why your business needs to claim its listing on these sites: 4 Reasons To Claim Your Local Business Listing on the Web. Learn how Bee Social can help you manage your accounts on these sites: Location-Based Marketing Management Services.
All new items are found in real-time as they occur, it is rare that the item would be older than 30 minutes.
Regardless of how popular you are.
Ability to track trending data for your keywords, see if your new product launch is a hit or a bomb.
Once we discover items of someone discussing your brand, we are able to determine how influential the site is and how much of an audience it can reach. This is important in determining our next course of action. The larger the influence and reach, the more serious we should warrant the discovery.
For example, if there is a YouTube video discovery that is a negative review of your product or service, this would rank 100/100 in the ranking system. YouTube is the 3rd most trafficked website in the world.
Also we are able to determine the number of sites linking to the website posting the review or comment, which helps determine influence.
Once a discovery is found (good or bad), we will be able to give you the source, the date it was published and the title and summary of each relevant item discovered.
Implement Our Plan of Action
This will be done very quickly upon discovery of an influential negative listing. However, it is also very important to follow up a positive review or comment with a proper thank you and expression of gratitude.
Learn more about why your business needs Reputation Management here: Online Reputation Management and Why Your Business Needs It
Feel confident knowing that Bee Social will essentially become your online eyes and ears. We will monitor what is being said about your brand 7 days per week, with 30 minute continuous search queries, and immediately notify you and intervene on your behalf in the event a negative listing is discovered.