The Inbound Marketing Process is a very powerful permission-based marketing strategy that is highly effective for businesses utilizing online marketing. Inbound marketing has earned the attention of your prospect, where outbound marketing, such as print ads, billboards, direct mail, radio, TV, has not and is coined “interruption marketing”. Interruption marketing is no longer effective and your target market has tuned it out. Marketers employing these outdated techniques basically “Buy, beg or bug their way in” (David Meerman Scott).
Here are some examples of Inbound Marketing:
- White papers
- SEO (Search Engine Marketing)
- Social media marketing
Learn the process below, then apply it step-by-step to see amazing lead generation and web traffic results.